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The Company Was Founded In 1995 By Mario Moretti Polegato. The Brand Name, Geox, Was Created From A Mixture Between The Greek Word “geo” (earth), And “x”, A Letter-element Symbolizing Technology.
Polegato Was Born In 1952 Near Treviso. Originally Groomed To Take Over The Family Wine-making Business, Company Promotional Material Has It The Idea For The Shoe Came When He Participated In A Wine Industry Conference In Reno; While Out Jogging In Reno's Hot Desert Climate, His Feet Got Hot From The Exertion And He Had The Idea To Cut A Couple Of Holes In The Soles Of His Shoes With A Swiss Army Knife.
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